Built by Artists. Fueled by Passion.
KEY ART | DIGITAL
For the 9th season of Dr. Henry Louis Gates, Jr's Finding Your Roots, we were honored to create a dynamic marketing campaign celebrating the show's rich history while enticing new viewers. Our challenge was to adhere to strict legal and talent likeness requirements while still producing captivating and innovative creative. Inspired by the classic design styles of Saul Bass and Reid Miles, we infused a contemporary color palette with playful typography to create a visual language that felt fresh yet timeless. Through a combination of print and digital marketing, we were able to deliver a campaign that was both compelling and memorable.
Client: PBS