Glassell House had a special opportunity to work with A-list comedian Kevin Hart, promoting his special Kevin Hart: Reality Check on Peacock. The team tapped into his sense of humor and AI tech to create their vision for the multi-faceted campaign. The photos, poster art and trailer capture Hart’s blend of authentic storytelling and larger-than-life persona by mixing serious, heartfelt moments from backstage with fast-paced, rhythmic editing that mimics the beats of a punchline. Hear from the team at Glassell House about their collaborative experience on this unique project that won a 2024 Award of Excellence in Integrated & Multi-Channel Campaigns – Arts & Entertainment.
"Glassell House", is an entertainment advertising agency built by artists, fueled by passion. - Millennium Age →
This week we're highlighting Xavier A Savant @eyedesign15 the founder of “Glassell House” @glassellhouse. Xavier’s company is based right here in Los Angeles, CA.
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✨Xaviers’s company "Glassell House", is an entertainment advertising agency built by artists, fueled by passion. Glassell house isn’t just another creative agency or design shop, they are an art collective. From small startups and independents to the biggest movie studios and brands in the country, their collective of designers, writers, photographers, directors and digital gurus have worked for a diverse range of clientele.
Meet The Marketing Mind Behind Kevin Hart's 'What Now' And 'All Eyez On Me' - Forbes →
Generating over $23 million domestically, grossing more than $11.7 million in its first week, Kevin Hart’s record-breaking concert film “What Now” stood as one of the most celebrated box office releases of 2016.
In addition to hitting theaters, Hart also traveled to 45 cities across the U.S. and Canada for his “What Now” tour, selling out arenas and football stadiums in comedic rockstar fashion. With the average seat selling for $200, Hart's historic event accounted for a substantial portion of his $87.5 million payday earned last year. Presenting a unique hybrid of cinematic storytelling and live stand up, the immersive entertainment experience set a new precedent for how major motion pictures are developed and marketed to the masses.
Another highly anticipated film that hit theaters in 2017 was the L.T. Hutton produced Tupac Shakur biopic “All Eyes One Me”. Telling the story behind one of rap’s most beloved superstars and cultural leaders, the film generated $27 million in its first week, totaling just under $45 million in sales to date. Tapping into the spirit of nostalgia surrounding Shakur's life and legacy, recreating a series of iconic images, magazine covers and storied moments made the movie's marketing efforts both memorable and effective in driving ticket sales.
The agency behind both films was Glassell House, a Los Angeles based full-service marketing company and design studio, specializing in developing innovative campaigns and creative for major motion pictures, television shows and multimedia entertainment franchises.