Glassell House had a special opportunity to work with A-list comedian Kevin Hart, promoting his special Kevin Hart: Reality Check on Peacock. The team tapped into his sense of humor and AI tech to create their vision for the multi-faceted campaign. The photos, poster art and trailer capture Hart’s blend of authentic storytelling and larger-than-life persona by mixing serious, heartfelt moments from backstage with fast-paced, rhythmic editing that mimics the beats of a punchline. Hear from the team at Glassell House about their collaborative experience on this unique project that won a 2024 Award of Excellence in Integrated & Multi-Channel Campaigns – Arts & Entertainment.
